Matthew newman
Chief Executive Officer – Principal Consultant
Here’s a framework for strong profile pages optimized for E-E-A-T:
Strong Profile Page Framework
1. Header Section
What to include:
Professional headshot (high quality)
Full name (H1)
Job title/role
Key credentials in subtitle (e.g., “IICRC Certified | 15+ Years Experience”)
Optional: Contact or social links
Why: First impression establishes credibility instantly
2. Professional Summary (2-3 paragraphs)
What to include:
Current role and expertise area
Years of experience (specific numbers)
Geographic scope (Australia, NZ)
Core specializations
What drives them (mission/passion statement)
Why: Tells search engines and users what this person is qualified to speak about
Example opening: “Matthew Newman is a mould remediation specialist with over 15 years of hands-on experience across residential, commercial, and government projects in Australia and New Zealand…”
3. Professional Experience
What to include:
Key career milestones (doesn’t need to be exhaustive)
Notable projects or achievements
Industries/sectors served
Quantifiable impact (properties assessed, years in business, etc.)
Why: Demonstrates real-world “Experience” – the first E in E-E-A-T
Format: Can be narrative paragraphs or a structured timeline/list
4. Credentials & Certifications
What to include:
Professional certifications (IICRC, AIOH)
Relevant education/training
Industry memberships
Dates obtained (if relevant)
Brief explanation of what each credential means
Why: Establishes formal “Expertise” and “Authority”
Pro tip: Link to certification body websites for verification
5. Areas of Expertise
What to include:
5-8 specific competencies
Related to your content topics
Demonstrates breadth and depth
Example for Matthew:
Mould identification and assessment
Contamination control protocols
Residential and commercial remediation
Health risk evaluation
Australian building code compliance
Post-remediation verification
Emergency response procedures
Why: Shows topical authority and helps with semantic SEO
6. Published Work / Contributions (Optional but powerful)
What to include:
Link to their authored blog articles
Guest posts or publications
Speaking engagements
Media appearances
Industry contributions
Why: Demonstrates ongoing expertise and thought leadership
Implementation: “View all articles by Matthew Newman →” (links to author archive)
7. Personal Touch (Optional)
What to include:
Brief personal interests (1-2 sentences)
Why they care about mould education
Connection to the mission
Why: Humanizes the expert, builds trust, shows genuine motivation
Example: “Outside of work, Matthew is passionate about sustainable building practices and educating homeowners on preventative maintenance. He believes most mould problems are solvable with the right knowledge at the right time.”
8. Contact / CTA
What to include:
How to reach them (if appropriate)
Link back to main contact page
LinkedIn/professional social (when ready)
Author archive link
Technical SEO Elements to Include:
Schema Markup (Person Schema):
Page Elements:
Title tag: “Matthew Newman – Mould Remediation Specialist | MouldSmart”
Meta description: 155 chars highlighting expertise and credentials
Alt text on headshot: Include name and role
Breadcrumbs: Home > About Us > Matthew Newman
Content Length Guidelines:
Minimum viable: 300-400 words (summary + credentials) Ideal: 500-800 words (comprehensive but scannable) Maximum: 1,000 words (only if you have substantial achievements to showcase)
E-E-A-T Checklist for Profile Pages:
✅ Experience: Specific years, projects, hands-on examples
✅ Expertise: Credentials, training, specialized knowledge
✅ Authoritativeness: Industry recognition, certifications, published work
✅ Trust: Transparency, verifiable claims, professional photo, contact info
Profile Page Differences:
Matthew’s profile should emphasize:
Technical mould expertise
Field experience
Certifications
Hands-on remediation work
Industry authority
Wei’s profile should emphasize:
Digital strategy expertise
Making information accessible
Content strategy and education
Business development
Bridging expert knowledge with public understanding
This creates complementary expertise rather than overlapping credentials.
Want me to draft Matthew’s profile page as an example?
Strong Profile Page Framework
1. Header Section
What to include:
Professional headshot (high quality)
Full name (H1)
Job title/role
Key credentials in subtitle (e.g., “IICRC Certified | 15+ Years Experience”)
Optional: Contact or social links
Why: First impression establishes credibility instantly
2. Professional Summary (2-3 paragraphs)
What to include:
Current role and expertise area
Years of experience (specific numbers)
Geographic scope (Australia, NZ)
Core specializations
What drives them (mission/passion statement)
Why: Tells search engines and users what this person is qualified to speak about
Example opening: “Matthew Newman is a mould remediation specialist with over 15 years of hands-on experience across residential, commercial, and government projects in Australia and New Zealand…”
3. Professional Experience
What to include:
Key career milestones (doesn’t need to be exhaustive)
Notable projects or achievements
Industries/sectors served
Quantifiable impact (properties assessed, years in business, etc.)
Why: Demonstrates real-world “Experience” – the first E in E-E-A-T
Format: Can be narrative paragraphs or a structured timeline/list
4. Credentials & Certifications
What to include:
Professional certifications (IICRC, AIOH)
Relevant education/training
Industry memberships
Dates obtained (if relevant)
Brief explanation of what each credential means
Why: Establishes formal “Expertise” and “Authority”
Pro tip: Link to certification body websites for verification
5. Areas of Expertise
What to include:
5-8 specific competencies
Related to your content topics
Demonstrates breadth and depth
Example for Matthew:
Mould identification and assessment
Contamination control protocols
Residential and commercial remediation
Health risk evaluation
Australian building code compliance
Post-remediation verification
Emergency response procedures
Why: Shows topical authority and helps with semantic SEO
6. Published Work / Contributions (Optional but powerful)
What to include:
Link to their authored blog articles
Guest posts or publications
Speaking engagements
Media appearances
Industry contributions
Why: Demonstrates ongoing expertise and thought leadership
Implementation: “View all articles by Matthew Newman →” (links to author archive)
7. Personal Touch (Optional)
What to include:
Brief personal interests (1-2 sentences)
Why they care about mould education
Connection to the mission
Why: Humanizes the expert, builds trust, shows genuine motivation
Example: “Outside of work, Matthew is passionate about sustainable building practices and educating homeowners on preventative maintenance. He believes most mould problems are solvable with the right knowledge at the right time.”
8. Contact / CTA
What to include:
How to reach them (if appropriate)
Link back to main contact page
LinkedIn/professional social (when ready)
Author archive link
Technical SEO Elements to Include:
Schema Markup (Person Schema):
{ "@context": "https://schema.org", "@type": "Person", "name": "Matthew Newman", "jobTitle": "Co-Founder & Chief Executive Officer", "worksFor": { "@type": "Organization", "name": "MouldSmart" }, "description": "Mould remediation specialist with 15+ years experience", "hasCredential": [ { "@type": "EducationalOccupationalCredential", "credentialCategory": "certification", "name": "IICRC Certified" } ], "url": "https://mouldsmart.com.au/about-us/matthew-newman", "image": "URL-to-headshot" }Page Elements:
Title tag: “Matthew Newman – Mould Remediation Specialist | MouldSmart”
Meta description: 155 chars highlighting expertise and credentials
Alt text on headshot: Include name and role
Breadcrumbs: Home > About Us > Matthew Newman
Content Length Guidelines:
Minimum viable: 300-400 words (summary + credentials) Ideal: 500-800 words (comprehensive but scannable) Maximum: 1,000 words (only if you have substantial achievements to showcase)
E-E-A-T Checklist for Profile Pages:
✅ Experience: Specific years, projects, hands-on examples
✅ Expertise: Credentials, training, specialized knowledge
✅ Authoritativeness: Industry recognition, certifications, published work
✅ Trust: Transparency, verifiable claims, professional photo, contact info
Profile Page Differences:
Matthew’s profile should emphasize:
Technical mould expertise
Field experience
Certifications
Hands-on remediation work
Industry authority
Wei’s profile should emphasize:
Digital strategy expertise
Making information accessible
Content strategy and education
Business development
Bridging expert knowledge with public understanding
This creates complementary expertise rather than overlapping credentials.
Want me to draft Matthew’s profile page as an example?